“My name is Moira, my friends call me Moi (which means beautiful in Afrikaans!). I am a Costume Designer that lives in Cape Town. Dressing the model to compliment the Tree in Oak Couture was so much fun that I jump on my bed once a month just to remind myself of that day.”
=Moira Meyer, Designer of all things magical and bed jumper

Photographer: Charley Pollard, Conceptualist/Producer: Kelly Wilder Wainwright
“Cape Couture” is a photo series conceptualized by Kelly Wainwright in 2009 alongside her “Bed Jump” series. After beginning her BED-JUMPING, more concepts were flooding her head, all with the same common denominators! being:
PLAY JOY BEAUTY ABUNDANCE JUXTAPOSITION
Here is the result.
Listen to Kelly explain her project here:
And, take a look at a VIDEO explaining the project a bit more HERE

Photograher: Inge Prins, Conceptualist/Producer: Kelly Wilder Wainwright
“Well my name is Ndumi and I work for the Cape Town Fashion Council. I’m a fashion and music lover and soon to be baby mama. It was a very strange co-incidence that when i was dressed up for Oak Couture my dress and tree were kind of children’s fantasies. I had children’s toys and things in my hair and all around me and i had just found out i was going to be a baby mama.It was lots of fun. – Ndumi Matiwane
Currently, Kelly is working on blasting her favorite images (new + old) dinosaur-scale on the sides of buildings, subway trains, & other rather unexpected public spaces. These images are not meant to be precious, but rather shared & inspired amongst humanity. A percentage of any sales related to the project will go to The Philani Maternal, Child Health and Nutrition Project based in Cape Town, South Africa.
Due to the nature of the project, Kelly has added more theme words & made a larger umbrella title to her work. You are now looking at the just the beginnings of:
PROJECT: PLAY
play * joy * beauty * abundance * connection * life * stoke * flow
Check our Press Page to see some of CAPE COUTURE in the Media!
Please enjoy a perusal around some of the “behind-the-scenes” images of our CAPE COUTURE series!
Kelly was a part of Cape Town’s INFECTING THE CITY with her BED JUMP project, which was a HUGE thrill & honor. She also had shows at EXPOSURE GALLERY & MISAEL SPACE before leaving the leaving the country to have a baby!
My huge list of THANK YOU’S to everyone who has participated & helped out on this Project thus far (click image to see!)!:
– image from Antonia Heil
BED JUMP & CAPE COUTURE were Sponsored by:
Peninsula Runners
Lakeside Build & Decor
Excuse My French